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Grady-White Boats Receives Neptune Award

February 27, 2020
Grady-White Boats Receives Honorable Mention Neptune Award for “Ad Series (3 or more)” from Marine Marketers of America for Marine Marketing Excellence Grady-White Boats and the company’s marketing partner, Igoe Creative, received the industry’s creative honorable mention in the category of “Ad Series,” from Marine Marketers of America (MMA) for Marine Marketing Excellence, the most prestigious marketing…
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Paul Mann Custom Boats Receives Neptune Award

February 27, 2020
Paul Mann Custom Boats Receives Honorable Mention Neptune Award for “Single Ad” from Marine Marketers of America for Marine Marketing Excellence Paul Mann Custom Boats and the company’s marketing partner, Igoe Creative, received an honorable mention in the category of “Single Ad,” from Marine Marketers of America (MMA) for Marine Marketing Excellence, the most prestigious…
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Igoe Creative Receives the First Citizens Bank Forever First Award

May 23, 2019
Igoe Creative received the First Citizens Bank Forever First Award during the Greenville Pitt County Chamber of Commerce‘s 2019 Small Business Awards on May 22nd, 2019. Emily Coffman, president of Igoe Creative, accepted the award. The First Citizens Bank Forever First Award is presented to a business that creates real and lasting value for their customers instead…
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Paul Mann Custom Boats Receives Neptune Award

February 28, 2019
Paul Mann Custom Boats and the company’s marketing partners, Adams & Longino Advertising and Igoe Creative, received the industry’s highest marketing and creative honor, the Neptune Award, in the category of “Best Single Ad,” from the Marine Marketers of America (MMA) during the awards breakfast held February 14 at the Miami International Boat Show. Altogether,…
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February 22, 2018
Marketing. Every business owner, large or small, knows they can’t survive without it. Why? Because they need customers. Getting those customers is one of the biggest challenges, and how do you solve that challenge? Through marketing. ALL businesses need to have an effective marketing plan to survive, especially in today’s fast pace world. So, you…
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May 2, 2017
A few members of our team recently attended WordCamp Raleigh 2017. This two-day event was held at NC State’s School of Engineering and was packed with WordPress, Search-Engine Optimization (SEO), web development and general business best practices. Both days began with keynote speeches that focused on general life and business insights. CHRIS LEMA DELIVERS IN THE…
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February 22, 2017
Hootsuite’s Cameron Uganec and Edelman’s Erin Jacobson teamed up to deliver an informative and descriptive outlook on what to expect in the world of social media this year. Uganec is the Senior Director of Growth Marketing & Education for Hootsuite, one of the biggest Social Media Management and Education companies in the world. Jacobson is…
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Instagram’s New Algorithm and What It Means For You

May 12, 2016
You may have heard by now that Instagram has some new changes coming up to its algorithm. In case you’ve been living under a rock, Instagram is rolling out new changes that will rearrange your feed to show the content you’re most interested in. Following the footsteps of their parent company, Facebook, who changed its…
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3 Ways To Spring Clean Your Business

March 30, 2016
Spring is in full bloom and we’re battling a thick cloud of pollen over here. Much like the foliage outside, we believe that businesses are organic – they grow and change over time. Without regular attention, they can become stale. We’ve compiled a few practical ways to pull the weeds in your business. These tips…
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4 Reasons to Integrate Social Media Into Your Marketing Strategy

March 1, 2016
The advertising landscape has changed drastically in the past five years. Today, smartphones are the norm and social media networks are popping up daily. People young and old are constantly consumed with the digital world, creating a demand for social media advertising. If your marketing plan doesn’t include social, you are sorely missing out. Now…
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5 Reasons You Need Reputation Management

January 27, 2016
Are you paying attention to what others are saying about your product, service or company on Google, Facebook and Twitter? Whether you realize it or not, there may be negative information floating around about your brand. Many times, alarming feedback and comments are untrue, but they can still corrupt your credibility. Unfavorable information about you…
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Faulkner & Associates Changes Name to Igoe Creative

December 22, 2015
Since 1995, Faulkner & Associates Advertising Inc. has served as a full service agency assisting a large variety of clients locally, nationally and internationally. As we celebrate our 20th Anniversary, we decided it was time to change our name. Most importantly, we wanted our identity to better reflect today’s business climate – fast-paced, ever-changing and…
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The Benefits of Programmatic Advertising

December 18, 2015
Have you heard about the latest advancements in television advertising? Hulu recently announced the next evolution in its sales process with a new solution for marketers. Combining media automation with data-informed targeting, Hulu lets you serve the most relevant ad to the right person at the right time. In other words, programmatic advertising is television…
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How to Market to Distracted Customers

December 7, 2015
If you’re paying attention to current events, you know the television and radio waves are about to be flooded with in-your-face advertising. This is a unique situation business owners are going to be faced with when trying to promote their products and services. Here are several ideas to get you to stand out when your…
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How to Use Social Media to Build Your Brand

November 4, 2015
There are more opportunities than ever to build your brand online. Does your brand improve your customer’s life? Does brand contribute to the industry? Every business is different and there’s no cookie-cutter manual to follow, but there are some steps you can take to gain traction and start conversation in the social world. Create branded…
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How To Know It’s Time For A Website Redesign

October 9, 2015
Your website is often the first impression on the market. A professional, user-friendly and engaging site builds trust with potential customers. An old and dated website will have a negative impact on your business. If you’re unsure it’s time for a redesign, check the warning signs below the next time you visit your website. 1….
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Rivers & Associates, Inc. Completes Rebranding Campaign With Faulkner & Associates Advertising, Inc

July 2, 2015
Rivers & Associates, Inc. recently completed a rebranding campaign which encompasses an updated logo, stationery package, and collateral materials as well as a responsive website redesign. The campaign was created and implemented by Faulkner & Associates Advertising, Inc. The company’s rebrand highlights the experience that Rivers & Associates brings to the engineering industry. Partnering with…
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Uptown Greenville Launches New Website

July 24, 2014
Uptown Greenville has launched a new website. The new UptownGreenville.com, designed by Faulkner & Associates, offers not only a new and improved look but also extensive content detailing the many events, opportunities, and initiatives available for Greenville residents, investors and businesses alike. The site provides many new features to familiarize residents with Greenville city center…
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Faulkner & Associates Advertising and Public Relations Launches Government and Public Affairs Consulting Division

January 3, 2012
Faulkner & Associates announced today that it is adding government and public affairs consulting to the advertising and public relations services the agency already provides. Leading the new division will be >Michelle C. Vaught who has joined the agency as vice president of government and public affairs. Vaught will bring her broad expertise in lobbying…
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