How To Know It’s Time For A Website Redesign
October 9, 2015
Your website is often the first impression on the market. A professional, user-friendly and engaging site builds trust with potential customers. An old and dated website will have a negative impact on your business. If you’re unsure it’s time for a redesign, check the warning signs below the next time you visit your website.
1. YOUR WEBSITE ISN’T MOBILE RESPONSIVE.
People visit your site on a variety of different devices. With the growing use of smartphones and tablets, an average of 25% of your traffic will be mobile. Not to mention that Google’s new algorithm changes will affect your website ranking if you don’t have a responsive or mobile-friendly design. If you are not up-to-date with the latest Google algorithm, you are losing out on brand visibility and, more importantly, customers.
2. YOUR WEBSITE LOOKS OUTDATED.
Web design trends are ever-changing, and if your website is a few years old, chances are it looks outdated. Did you know that Flash can’t be read by search engines? Mobile devices don’t support Flash technology, either. If your site is heavy on Flash, it is a good time to consider a redesign before your search engine rankings take a hit.
3. YOUR SEARCH ENGINE RANKINGS ARE LOW.
Speaking of the new Google algorithm, Google has also changed SEO trends. Today, it’s all about having original, high-quality content on your site. Consider adding a blog to your site. The constant stream of new content will help your site perform better in rankings. Ranking high in searches is important because most visitors don’t click past the first page of results, so if you’re not on that first page of results you’ll have a difficult time receiving organic page views.
4. YOUR VISITORS AREN’T CONVERTING.
Know your analytics. If you find that your metrics show a high bounce rate, low time on site and low average pages per visit, that’s a strong indicator that your visitors don’t find your site user-friendly and it’s time for a redesign. When visitors come to your website, they want to quickly find the information they are looking for. A visitor will leave your site in a heartbeat if they can’t easily navigate your website on their smartphone or tablet.
5. YOU’VE CHANGED YOUR BRAND POSITIONING OR MESSAGING.
Businesses change over time. You’ve tweaked your business model or modified your core positioning. Maybe you added a new line of offerings. Does your website reflect this new change in business? Make sure your website is working for you, not against you, and lines up with your current target audience and messaging.
Your website is an investment to your success, and it’s important to view it that way. A website redesign is a complex undertaking, but if done right it can be a vehicle that helps you grow your business.
If you’ve determined it’s time for a website redesign, give us a call. Our team at Igoe Creative is ready to assist you with creating a high-performing website that is visually appealing, aligns your business and web strategy and helps you get more out of your online presence.