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How to Market to Distracted Customers

December 7, 2015

If you’re paying attention to current events, you know the television and radio waves are about to be flooded with in-your-face advertising. This is a unique situation business owners are going to be faced with when trying to promote their products and services. Here are several ideas to get you to stand out when your audience is surrounded by noise.

Less is more. Be a welcomed whisper in a sea of commotion. When the market is flooded with promotions, the businesses that make the most impact are those that keep it simple. Utilize white space and focus on your product’s form and function.

Think outside the box. Advertise in unexpected areas. Taxi cabs, grocery carts, elevators and escalators are several places that see a lot of foot traffic. Brainstorm locations where your ideal customer is likely to visit and integrate your message into that environment.

Be relatable. Tell a story your audience can identify with. What are your customer’s pain points and what can you do to solve your customer’s problems? Speak into your customer’s obstacles and connect with them on a deeper level.

Create immediacy. With the rise of social media, people are constantly glued to their mobile devices, ready to engage. Post something memorable that people will want to share. Your message will become viral before you know it.

Perform research to understand what distracts your audience and you’ll have a better time getting their attention with marketing. Don’t be afraid to veer off into non-traditional advertising. You may find your innovative efforts pay off to the tune of more eyes and ears on your brand message.

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