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Instagram’s New Algorithm and What It Means For You

You may have heard by now that Instagram has some new changes coming up to its algorithm. In case you’ve been living under a rock, Instagram is rolling out new changes that will rearrange your feed to show the content you’re most interested in. Following the footsteps of their parent company, Facebook, who changed its news feed in 2009 to an algorithm.

Earlier this month, a few U.S. users noticed a new feed, although most are still seeing the original chronological posts. Predictably, people began freaking out, change can be a difficult adjustment. Don’t panic! The new algorithm isn’t as scary as it sounds. We’re here to break down what the new Instagram changes mean for you and how they can benefit your business.

According to the Instagram team, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

Basically, Instagram will start functioning like the Facebook news feed. Your Instagram feed will be curated based on your behavior pattern (things you typically engage with) as well as how much engagement the content is receiving, in comparison to the size of the audience. The greater percentage of engagement your Instagram posts receive, the higher the chance it’ll appear in your followers’ feeds.

As a result of the new Instagram algorithm, your number of followers will continue to grow organically. However, follow numbers will become less relevant. The demand for engaging content will increase and audience interaction will measure your success. Additionally, paid Instagram advertising will become more common and effective.

On Wednesday, Instagram introduced a “modernized” logo and a slight app redesign but did not mention anything about its algorithm update. It is still uncertain when users will lose their chronological feed, but speculation is that once they do, it will be gone for good.

Powerful marketing on social media requires knowledge, experience and creativity. Social networks are evolving daily and at Igoe Creative, we know how to keep up with all the latest algorithms. We understand what type of content to post, what time of day to post and how often to engage with your audience. We carefully craft social media posts that not only gets seen and shared, but also improves your search engine rank, guiding viewers to your company’s website — where the actual selling takes place.


Let Igoe Creative go to work for you! Social media is only one component of a results-driven advertising campaign. Our full-service agency is accomplished in creating compelling print, television and radio advertising. Contact us to create a powerful marketing strategy that will set you apart from the crowd and make your message known.

If you’re interested in taking your brand to the next level with Social Media, send us a message or give us a call. Our team at Igoe Creative is ready to assist you with creating a personalized branding strategy that is visually appealing, effective and helps you get more out of your online presence.

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