reputation management


City of Goldsboro Identity

The City of Goldsboro, North Carolina needed a new identity to better represent the city and Wayne County’s culture. The city’s official slogan is “Be More. Do More. Seymour.”, a play on words of Seymour Johnson Air Force Base. The icons in the “o’s” of the identity reflect the city’s rich cultural and heritage roots, which captivate visitors and residents alike.