Marketing. Every business owner, large or small, knows they can't survive without it. Why? Because they need customers. Getting those customers is one of the biggest challenges, and how do you solve that challenge? Through marketing. ALL businesses need to have an effective marketing plan to survive, especially in today's fast pace world.
So, you know you need marketing. But, what are your options? What type of marketing would be best for your business and help you meet your goals? Should you hire a full-time employee to oversee your marketing operations, or should you hire an agency?
Many business owners think that hiring an employee to handle marketing in-house is cheaper. But, they may fail to realize the true costs associated with hiring and retaining an employee. For many small businesses, this expense may be more than they can afford. Additionally, it will be difficult to find someone suitable with experience in all areas of marketing including: writing, graphic design, photography and videography, digital marketing, SEO/SEM, web development, and media coordination. Will they really be able to handle all of your marketing needs? Or will you have to hire an entire marketing team?
Agencies are a cost-effective solution. Agencies are equipped with talented and knowledgeable people who know about all aspects of marketing – everything is all under one roof. Haven't you heard that two minds are better than one? Well, how about eight minds! At Igoe Creative your marketing goals will be in the hands of eight individuals all specializing in different areas to meet your specific needs.
The internet, search engines (like Google) and the explosion of social media have dramatically changed the way companies and customers communicate with one other. At Igoe Creative, we stay up-to-date on the latest marketing platforms to ensure that each of our clients is noticed. Our "modern marketing strategy" includes SE0/keyword research, social media, web development, digital marketing, e-newsletters and more. But we haven't lost touch with the basics like print advertising and billboards. Representing our clients on all platforms gives them maximum exposure
To sum it up, here are 5 simple reasons hiring an agency will be more effective for your marketing efforts versus hiring in-house staff:
- Save Money
- Save Time
- You Don't Have to Train Us
- Get Access to a Team of Experts
- See Results
At Igoe Creative, we know that marketing is the heart and soul of any business. Since 1995, we have been assisting a large variety of clients locally, nationally and internationally. If you are interested in taking your marketing efforts to a whole new level, send us a message or give us a call. Our amazing team is here to create a personalized marketing strategy perfect for your business!